GreyOrange welcomes Guy Arama as Marketing Director


ATLANTA, Feb. 25, 2022 (GLOBE NEWSWIRE) — GreyOrange, the leading execution platform, today announced the appointment of Guy Arama as Chief Marketing Officer. In this role, Guy will lead the marketing team in accelerating the hyper-growth of GreyOrange as the execution platform of choice for leading global retailers and organizations.

“Guy has extensive experience in developing transformational and visionary marketing strategies in high-growth technology companies,” said Samay Kohli, co-founder and CEO of GreyOrange. “As GreyOrange continues to accelerate its growth, Guy’s marketing leadership will be critical in driving multi-faceted strategies to grow and scale the GreyOrange platform.”

Guy has a proven track record in promoting revenue opportunities and implementing high impact marketing strategies. He brings over 20 years of leadership experience in marketing, sales, and go-to-market experience at leading technology companies, including Microsoft and SAP Concur, both internationally and domestically.

Guy recently joined GreyOrange from Automation Anywhere, as Senior Vice President of Field Marketing and Partners, where he transformed the field marketing strategy and partners to drive hyper growth, l global expansion and sustainable scaling. Previously, he was Vice President of Global Marketing for SAP Concur, where he built a world-class marketing engine to drive demand generation and growth. Guy also spent 17 years in various global roles at Microsoft in programs, sales, marketing and channel strategy.

“The GreyOrange Execution Platform allows us to deliver the scale, complexity and speed required to meet modern execution demands,” Guy said. “GreyOrange will continue to leverage flexible and resilient technology to drive optimal results that fuel the growth and scale our customers want to achieve for their business. I am excited to be part of the exciting future that awaits us in this high growth market.

About GreyOrange
GreyOrange is the leading omnichannel execution platform that provides businesses with choice, flexibility and resilience in driving digital supply chain transformations. The GreyOrange platform delivers the right product to the right person at the right time. GreyOrange gives organizations a competitive advantage by increasing productivity, driving growth and scale, mitigating labor issues, reducing risk and accelerating time to market while creating better experiences for customers and employees. The company is headquartered in Atlanta with offices in EMEA and APAC. For more information, visit

Media Contact:
Will Haraway
Prospect coverage
[email protected]

A photo accompanying this announcement is available at


Comments are closed.