Globality Appoints New Chief Marketing Officer to Lead Its Brand and Marketing Journey

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Highly Experienced Enterprise Software Marketer Pam Kline Smith Joins Us to Further Enhance the Capabilities of the World’s First AI-Powered Platform and Marketplace for B2B Services

PALO ALTO, Calif., April 25, 2022–(BUSINESS WIRE)–Globality, the company transforming the way global enterprises buy services with its leading AI-powered digital solution, today announced the appointment of Pam Kline Smith as Chief Executive Officer marketing.

Globality’s platform and marketplace is used by leading global companies including British Telecom, Santander and GEA to transform the supply of high value services by automating demand creation, vendor identification, proposal evaluation, and SOW creation processes through intuitive self-checking. service experience.

Smith joins Globality from Intapp, where she was Senior Vice President, Strategic and Corporate Marketing, and she led a successful IPO in June 2021 for the cloud platform provider to professional and financial services companies. . Previously, she was head of strategic marketing at Anaplan, a SaaS planning software company, where she also led the company’s successful stock market debut.

A graduate of Harvard College and Harvard Business School, Smith spent ten years early in her career at the McKenna Group, a pioneering marketing firm known for the successful launch of Apple and the birth of concepts that became fundamental to specialists. of marketing and were laid out in the classic marketing book, Cross the chasmwritten by Geoffrey Moore.

“I am thrilled to join Globality and lead the next stage in the marketing evolution of such an innovative and rapidly growing company,” said Smith. “Many companies talk about their purpose, but Globality’s raison d’être is to help build a fairer and more equitable global economy, and I relish the opportunity to help tell that story both within of the supply industry and also to a wider market beyond.”

The impact of this story and the potential of Globality’s vision for transforming global services sourcing was recently further recognized when the company was recognized by Gartner® as a Cool Vendor in Strategic Sourcing Technology.

“Pam’s extensive experience spans the entire marketing spectrum, yet she remains a hands-on marketer whose true love is creating positioning, messaging and content that ‘moves the dial,'” said Joel Hyatt. , co-founder, chairman and CEO of Globality. “This, combined with his in-depth knowledge of the enterprise software market, will prove invaluable as we pursue our mission to transform the way global companies purchase B2B services, using innovative AI-powered technology to enable fair, competitive and transparent sourcing.”

About the global

Globality is a Silicon Valley-based technology company co-founded by Joel Hyatt and Lior Delgo to revolutionize the way businesses buy and sell services. Through its AI-powered platform and marketplace, Globality is bringing digital transformation to the supply industry. Globality’s digital AI solution replaces archaic analog bidding, effectively scoping requirements, managing demand, matching businesses with exceptional vendors that meet their specific service needs, and reducing the process supply from months to hours while achieving cost savings of 20% or more. In January 2021, Globality raised $138 million from Sienna Capital and the SoftBank Vision Fund, bringing the total investment it has raised since its inception six years ago to $310 million. For more information, visit www.globality.com.

See the source version on businesswire.com: https://www.businesswire.com/news/home/20220425005169/en/

contacts

Nardi Media for Globality (USA)
Ashley Bernardi
[email protected]

Missive for Globalization (United Kingdom)
James Gulis
[email protected]

Globality
[email protected]

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