MEMPHIS, TN, June 09, 2022–(BUSINESS WIRE)–Frontdoor, Inc. (NASDAQ: FTDR), the nation’s leading provider of home service plans, today announced that Kathy Collins has joined the company as Senior Vice President and Chief marketing.
Collins is an accomplished leader with a proven track record of growth, innovation and operational excellence. She has extensive experience in all facets of marketing. Collins has led strategic marketing and branding initiatives for national brands in numerous industries including financial services, insurance, retail and consumer goods, memberships and services.
“Kathy brings a powerful combination of experience, insight and energy to our team,” Cobb said. “She is passionate about developing research-based brand positioning that gets to the heart of what consumers value most, implementing bold and innovative strategies to drive growth and building relationships. sustainable with customers.”
Most recently, Collins served as Director of Sales and Marketing for GEHA, Inc., where she led marketing, customer acquisition, member retention, sales and communications for the benefit provider. $5 billion in medical care. In addition to having held senior roles at Massage Envy, where she was responsible for brand, innovation and marketing, Collins’ career also includes 12 years at H&R Block, where she served as Director of Marketing and Strategy, leading corporate strategy, product development and retail customer experience.
She is a member of the board of directors of American Enterprise, Inc., a mutual insurance holding company.
Collins holds an undergraduate degree in business and marketing from Kansas State University and is a graduate of Arizona State University where she received her MBA.
Frontdoor is a company obsessed with taking the hassle out of owning a home. With services powered by people and made possible by technology, it is the parent company of four brands of home service plans: American Home Shield, HSA, Landmark and OneGuard, as well as ProConnect, a service of on-demand membership for home repairs and maintenance; and Streem, a technology company that enables businesses to serve their customers through an enhanced platform of augmented reality, computer vision and machine learning. Frontdoor serves 2.2 million customers across the United States through a network of approximately 17,000 prequalified contractor companies that employ approximately 60,000 technicians. The company’s customizable home service plans help customers protect and maintain their homes against costly and unexpected breakdowns of essential home systems and appliances. With over 50 years of experience in home services, the company responds to more than four million service requests per year. For more details, visit frontdoorhome.com.
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on management’s current expectations and beliefs, as well as a number of assumptions regarding future events. These statements are subject to important risks, uncertainties, assumptions and other factors. Readers are cautioned not to place undue reliance on these forward-looking statements, as actual results may differ materially from those expressed or implied. The reports filed by Frontdoor under US securities laws contain discussions of these risks and uncertainties. Frontdoor undertakes no obligation and expressly disclaims any obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. Readers are referred to Frontdoor’s filings with the United States Securities and Exchange Commission (which are available on the SEC’s EDGAR database at www.sec.gov and through the Frontdoor website at frontdoorhome.com).
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