Flow Beverage Corp. announces the transition of its marketing director


TORONTO, August 22, 2022–(BUSINESS WIRE)–Flow Beverage Corp. (TSX: FLOW; OTCQX: FLWBF) (“Flow” or the “Company”) today announced that Krissie Millan will step down as Chief Marketing Officer effective September 2, 2022. The Company intends to announce additional details on the transition of the short-term role.

“Krissie has been an integral part of developing the Flow brand and executing incremental growth initiatives since joining Flow in 2018. She has built a very strong support team and leaves Flow in a great position for her next stage of growth. We thank Krissie for her contributions during a critical time for the business and wish her well,” said Nicholas Reichenbach, Founder and CEO of Flow.

About the feed

Flow is one of the fastest growing premium water companies in North America. Founded in 2014, Flow’s mission since day one has been to reduce environmental impacts by providing sustainably sourced naturally alkaline spring water in a sustainable, plant-based packaging that is 100% recyclable and up to 75% renewable. Today, the brand is B-Corp certified with a best-in-class score of 126.5, offering a diverse line of health and wellness-focused beverage products: Original Naturally Alkaline Spring Water, Award-winning organic flavors and collagen-infused flavors. in sizes ranging from 330 ml to 1 litre. All products contain essential naturally occurring electrolytes and minerals and support Flow’s overarching goal of “bringing wellness to the world through the positive power of water”. Flow beverages are available online at flowhydration.com and are sold in over 35,600 stores across North America.

For more information about Flow, please visit Flow’s Investor Relations site at: investor.flowhydration.com.


This press release may contain “forward-looking statements” within the meaning of applicable Canadian securities laws. These forward-looking statements include, but are not limited to, information regarding our goals and strategies to achieve those goals, as well as information regarding our beliefs, plans, expectations, anticipations, estimates and intentions. Forward-looking statements are generally identified by the use of words such as “may”, “should”, “should”, “could”, “expect”, “intend”, “estimate”, ” anticipate”, “plan”, “expect”, “believe” or “continue”, although not all forward-looking statements contain these words. Forward-looking statements are provided for the purpose of helping the reader understand Flow and its business, operations, prospects and risks at any given time in the context of possible historical and future developments, and the reader is therefore cautioned that such information may not be suitable for other purposes. Forward-looking statements are based on assumptions and are subject to a number of risks and uncertainties, many of which are beyond our control, which could cause actual results to differ materially from those disclosed or under -understood by these forward-looking statements. These risks and uncertainties include the following: the impact and spread of COVID-19; ability to achieve and manage growth; inability to develop sales capabilities; changes in consumer preferences; criticism of packaged water; maintain brand image and product quality; limited or unavailable spring water sources; inability to package products; increased competition; accurately estimate demand; maintain relationships with distributors and vendors; the changing retail landscape; improper product design or development; misrepresentation of product information; revenue derived entirely from packaged beverages; increases in costs or shortages of materials; fluctuation in quarterly operating results; no guarantee of profitability; foreign currency fluctuations; changes in government regulations; contamination or recalls of ingredients or finished products; loss of intellectual property rights; dispute; future tax rates; catastrophic events; climate change; seasonal trade; dependence on key information systems and third party service providers; ability to securely store confidential information; maintain and upgrade information technology systems; conflict of interest; two-class share structure; potential stock price volatility; no guarantee of active market for shares; lack of dividends; global financial situation; publication of inaccurate or unfavorable research and reports; operating history; and management and conflicts of interest. Accordingly, all forward-looking statements contained herein are qualified by the foregoing cautionary statements, and there can be no assurance that the results or developments anticipated by us will materialize or, even if materially part, that they will have the expected consequences. or effects on our business, financial condition or results of operations. Unless otherwise stated or the context otherwise indicates, forward-looking information. the statements contained herein are made as of the date hereof, and we do not undertake to update or modify any such forward-looking statements, whether as a result of new information, future events or otherwise, unless applicable law requires it.

See the source version on businesswire.com: https://www.businesswire.com/news/home/20220822005652/en/


Trent MacDonald, Chief Financial Officer
[email protected]

Marc Charbin
[email protected]

Natasha Koifman
[email protected]


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