Flora Growth Appoints Jessie Casner as Chief Marketing Officer to Drive Brand Portfolio Growth


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MIAMI & TORONTO—Flora Growth Corp. (NASDAQ: FLGC) (“Flora” or the “Company”), a leading cultivator and manufacturer of global cannabis products and brands, continues to strengthen its leadership team with the appointment of Jessie Casner as Chief marketing.

Ms. Casner joins the company after recently acquiring the Vessel brand, where she was vice president of sales and marketing. The appointment to this position continues to strengthen Flora’s management team and leadership within the organization. Ms. Casner’s experience in brand marketing will support the rapid growth of Flora’s leading CPG brands including Vessel, Tonino Lamborghini, Mind Naturals, Stardog, among others.

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“I am delighted to welcome Jessie Casner as Chief Marketing Officer,” said Luis Merchan, CEO of Flora Growth. “This appointment is another example of our commitment to investing in human capital at all levels of the organization. Jessie’s expertise in go-to-market strategy and consumer marketing makes her the right choice to guide our multinational marketing campaign goals for both Flora and our growing portfolio of brands.

A founder and experienced omnichannel marketer, Ms. Casner previously led and operated her agency, Junction Marketing, where she developed and executed bespoke go-to-market strategies for businesses of all sizes across multiple industries. An early member of many fast-growing companies, including The Active Network (pre-IPO and acquisition), MOGL (now Figg), 2XU and Total Gym, Ms. Casner brings a solid knowledge and experience in CPG, cannabis, the sport and clothing industries.

In her role with the company, Ms. Casner will lead communication, story-building and consumer marketing strategies for Flora and all subsidiary brands and will continue to build Flora’s brand awareness activities in consumer markets. consumers and investors.

“I am delighted to take on the role of CMO at Flora. For anyone who likes to tell stories, they know that it’s the people who are at the heart of the story, and Flora has some amazing people,” Ms. Casner said. “At Flora, we have something fundamentally different to offer this industry, and I’m honored to be able to tell this story.”

About Flora Growth Corp.

Flora is building a connected, design-driven collective of plant-based wellness and lifestyle brands that deliver the world’s most compelling customer experiences, one community at a time. As operator of one of the largest outdoor cannabis cultivation facilities, Flora relies on natural and cost-effective cultivation practices to supply cannabis derivatives to its various business divisions of cosmetics, hemp and food and beverages. Visit www.floragrowth.com or follow @floragrowthcorp on social media for more information.

Caution Regarding Forward-Looking Statements

This document contains forward-looking statements. Additionally, from time to time, we or our representatives may make forward-looking statements orally or in writing. We base these forward-looking statements on our expectations and projections about future events, which we derive from information currently available to us. These forward-looking statements relate to future events or our future performance, including: the size of the markets for cannabis and cannabis-based products; Flora’s ability to execute its research and pharmaceutical strategies; Flora’s research results; collaboration with third parties; and our business prospects and opportunities. You can identify forward-looking statements by those that are not historical in nature, particularly those that use words such as “may”, “should”, “expect”, “anticipate”, “intend”, “estimate ‘, ‘believes’, ‘plans’, ‘projected’, ‘predicts’, ‘potential’ or ‘hopes’ or the negative of these or other similar terms. When evaluating these forward-looking statements, you should consider a variety of factors, including: our ability to change the direction of the Company; our ability to keep pace with new technologies and changing market needs; and the competitive environment of our business. These and other factors may cause our actual results to differ materially from any forward-looking statements. Forward-looking statements are only predictions. The forward-looking events discussed in this document and other statements made from time to time by us or our representatives may not occur, and actual events and results may differ materially and are subject to risks, uncertainties and assumptions to our subject. We undertake no obligation to publicly update or revise any forward-looking statement, whether due to uncertainties and assumptions, or the forward-looking events discussed in this document and other statements made from time to time by us or our representatives not occurring, except as required by applicable law.

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