F45 Appoints Brian Killingsworth as Chief Marketing Officer | Business and finance

0

AUSTIN, Texas–(BUSINESS WIRE)–March 30, 2022–

F45 Training Holdings Inc. (NYSE: FXLV) (“F45” or the “Company”), the world’s fastest growing fitness franchisor according to Contractor in 2022, today announced the appointment of Brian Killingsworth as Chief Marketing Officer. Joining the management team, Killingsworth will report to Adam Gilchrist, President, Chief Executive Officer and Chairman of the Board. Killingsworth will lead F45’s marketing strategy and, with his extensive experience in the sports industry, lead the company’s branding, advertising and marketing efforts to existing and new customers.

“Brian is a marketing veteran with extensive leadership experience with professional sports entities, and we are confident he will bring immense value to our business,” said Adam Gilchrist, President, CEO and President of F45. “We welcome Brian to the F45 team and look forward to seeing him put his immeasurable knowledge of sports marketing to good use.”

Killingsworth has over 20 years of deep marketing and industry experience guiding the MLB, NFL and NHL brands. Prior to joining F45, he served as global CMO for premium experiences company Legends, leading all aspects of the company’s marketing and brand vision. Killingsworth was also Director of Marketing for the NHL’s Vegas Golden Knights, overseeing marketing, strategy, branding, communications, content, digital, analytics and being part of the leadership team that launched the Knights franchise – one of the most successful expansion teams in sports. the story.

“F45 is building a leading global fitness and lifestyle brand – leveraging its digitally connected network to stay at the forefront of the industry and help members achieve their fitness goals,” said Brian Killingsworth. “I’m thrilled to join such a passionate and driven team, and look forward to leading the marketing team to further amplify awareness of F45’s world-class fitness offerings.”

Earlier in his career, Killingsworth served as Chief Marketing Officer for the Tampa Bay Buccaneers, where he oversaw all aspects of the Buccaneers brand, served as Vice President of Marketing and Brand Strategy for the St. Louis Rams , and also spent 10 years with Tampa. The Bay Rays marketing team. Killingsworth graduated from Flagler College with a bachelor’s degree in communications and earned his MBA in marketing and management from the University of South Florida.

F45 offers consumers 45-minute functional workouts that are effective, fun, and community-driven. F45 uses proprietary technologies: a fitness programming algorithm and patented technology delivery platform that leverages a rich content database of over 8,000 unique functional training movements across modalities to deliver new workouts every day and provide a standardized experience across the company’s global footprint.

KEYWORD: TEXAS UNITED STATES NORTH AMERICA

INDUSTRY KEYWORD: SOFTWARE SPORTS GENERAL HEALTH SPORTS TRAINING TECHNOLOGY GENERAL OTHER EDUCATION OTHER SPORTS PHYSICAL EDUCATION AND NUTRITION AUDIO/VIDEO HEALTH

SOURCE: F45 Training Holdings Inc.

Copyright BusinessWire 2022.

PUBLISHED: 03/30/2022 16:04 / DISK: 03/30/2022 16:04

Copyright BusinessWire 2022.

Share.

Comments are closed.