Dunkin’ has announced that Jill McVicar Nelson has been named Chief Marketing Officer of Dunkin’.
As CMO, Nelson will guide advertising, brand marketing, field marketing, strategic planning, product innovation, go-to-market and digital marketing for the Dunkin’ brand. Nelson will report directly to Scott Murphy, Beverage-Snacks Category Manager and President of Dunkin’.
“Jill’s in-depth knowledge of the Dunkin’ business and her understanding of product trends and consumer behavior will help us continue to shape the brand’s future growth strategy. I look forward to working together to define the next chapter in the Dunkin story,” says Scott Murphy.
Nelson joined Dunkin’ in 2011 and has experience in several brand functions including finance, pricing, strategy and marketing. She was a key architect of Dunkin’s five-year U.S. strategic plan – the Blueprint for Growth – which has underpinned the company since 2017. Most recently, Jill served as Vice President of Marketing Strategy , where she led the brand’s innovation strategy to engage the next generation of customers through frozen beverages and diverse food offerings. Under his leadership, Dunkin’ launched successful food and beverage platforms such as Dunkin’ Refreshers, Cold Brew with Cold Foam, Avocado Toast, Snacking, etc. In this role, Jill also oversaw brand marketing, promotional strategy and product go-to-market.
Prior to joining the Dunkin’ team, Jill began her career in public sector consulting at IBM Global Business Services. She graduated from Duke University with a Bachelor of Arts in Public Policy Studies and earned an MBA from Dartmouth College’s Tuck School of Business.
“From the day I started at Dunkin’ over ten years ago, I have seen how special this great American brand is. From the dedicated Loyalists who drink our coffee every day to the hardworking franchisees who built this brand from the ground up, there’s something undeniable about people’s love for Dunkin’,” Nelson says. “I am one of those people and I am honored to lead Dunkin’ talented marketing team in strengthening our position as the leading coffee and beverage brand that will keep America running on Dunkin’ for generations to come.”
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