DraftKings Appoints Stephanie Sherman as Chief Marketing Officer

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Image source: DraftKings

ProjectKings Inc named Stephanie Sherman as the new chief marketing officer, a move the operator says will consolidate all marketing functions under her leadership.

Sherman joined DraftKings in 2013 as one of its first 15 employees. Described as “a critical member of the team”, she will continue to drive and scale future marketing, oversee brand and agency campaigns, media buying and influencer strategy, among other duties. .

Commenting on his new role, Sherman said: “When I started at DraftKings nine years ago, there was a genuine, collective feeling that we were building something special, and zooming back to today. today, which has been validated more than I could have ever imagined. .

“Despite all the accomplishments we’ve celebrated and the adversity we’ve overcome, I take on this new position knowing there are still so many opportunities ahead of us and brilliant people ready to deliver.”

Previously, Sherman was Senior Vice President of Marketing at DraftKings, where she focused on customer acquisition and direct response marketing. She helped guide the operator’s continued business expansion, as it included daily fantasy, sports betting, online casino and digital collectibles in its offering and also “needed more and more performance.” savvy and data-driven”.

Sherman’s growth and contributions have been recognized by Adweek, which has named her one of the “most powerful women in sports” for the past two consecutive years.

“Since our beginnings as an insurgent daily fantasy company, Stephanie has been a driving force in our growth and instrumental in helping DraftKings become a household name and a global multi-product digital entertainment company loved by millions of consumers. “, said Matt Kalishco-founder and president of DraftKings North America.

“Stephanie’s consistent performance has earned the respect of the entire DraftKings team and she is recognized as one of the most dynamic marketing minds in our industry. I am thrilled to elevate Stephanie to the position of Chief Marketing Officer and gain her integral perspective within our leadership team.

Earlier this month, DraftKings revealed details of a multi-year financial commitment to help state councils nationwide with funding to support the work of local nonprofits.

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