Crum & Forster’s Accident & Health unit announced on Monday that it has appointed Lauren Woods as chief marketing officer.
Woods, who was responsible for A&H’s marketing and communications, business development and direct employer sales for many years, expanded his responsibilities in 2018 when C&F’s corporate communications team was aligned. on A&H under his direction.
Woods joined A&H in 2006, and his contributions have been essential to its successful and profitable growth.
“I am extremely proud of the depth and breadth of Lauren’s work over the past 16 years,” said Gary McGeddy, president of C&F A&H. “She is exceptionally adept at generating new business and cultivating meaningful relationships with our business partners, and she has become the face of A&H throughout the industry. When it comes to strategic marketing, there’s no smarter path than the one Lauren will forge with her dedicated team. »
Woods has tailored the cross-marketing opportunities she initiated among A&H’s profit centers to the entire C&F organization in addition to its sister companies Fairfax Financial.
She and her team work closely with all divisions and senior management to ensure that the C&F brand represents innovation, credibility and reliability in the marketplace. In 2020, she created a Marketing Guild, bringing together marketing and business development representatives from C&F.