CPG, Maile Buker, Director of Retail Marketing, Joins Director


PORTLAND, ME, March 29, 2022 (GLOBE NEWSWIRE) — Maile Buker, a transformational marketing leader, brings his diverse brand building experience to Chief Outsiders, a nationwide firm of more than 100 split marketing directors. Buker is available for appropriately sized client engagements with the mid-market companies that make up Chief Outsiders’ client base.

Known for working with CEOs of mid-to-large enterprise consumer brands, CPGs and retail companies to profitably grow their business, Buker has delivered strong, measurable results throughout her career.

In her most recent role, as Vice President of Marketing for New England-based Hannaford Supermarkets, Buker led the launch of the grocery industry’s first digital-only customer loyalty program. In the first three years, My Hannaford Rewards exceeded registration, incremental traffic and revenue goals by 150%. Maile also implemented an integrated app and a new e-commerce website, increasing sessions by almost 200% and reducing bounce rates by 40%. When the COVID-19 pandemic hit, Maile was recognized for showing exceptional leadership during the crisis, guiding the team in the rapid expansion of Hannaford To Go pickup and delivery services, increasing revenue of e-commerce by 98%.

In a previous engagement as vice president of marketing for PepsiAmericas, Buker led a consumer packaging innovation that generated 80% of the product line within three months of introduction, securing new sales channels and increasing testing and sampling opportunities. For PepsiAmericas and two early-stage beverage brands, Maile has increased revenue between 2x and 4x, helping CEOs/Founders develop consumer-informed strategic marketing plans.

“Maile is an energizing, authentic, values-driven leader,” said Slade Kobran, Managing Partner, Chief Outsiders. “She maximizes business results by leveraging a digital approach, strong collaboration and alignment with leaders, stakeholders and cross-functional teams.”

Buker holds a BA in Economics and International Business from the University of Colorado at Boulder.

About the Chief Outsiders

Chief Outsiders, LLC is a national “Executives-as-a-Service” company, with more than 100 Fractional Marketing Managers/Chief Marketing Outsiders (CMOs) engaged from coast to coast. Unlike other strategic marketing and management consulting firms, each CMO has held the position of VP Marketing or above in one or more operating companies. Chief Outsiders has served on the leadership team of over 1,400 client companies to drive growth strategy and execution plans by providing instant access to talent with highly personalized and flexible engagements.

Due to its market-based growth plans, the quality of its leadership and its experienced team, Chief Outsiders has been recognized for the past eight years by Inc. Magazine as one of the 5,000 private companies with the fastest growing in the United States, and was recognized in 2019. as a little giant Forbes. Chief Outsiders CEO Art Saxby and Principal Pete Hayes are co-authors of “The Growth Gears: Using a Market-Based Framework to Drive Business Success,” an Amazon bestseller for business owners and CEOs. For more information on companies that trust Chief Outsiders as their primary source for accelerating business growth, click here.

  • Maile Buker, CMO, Chief Outsiders


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