Consumer, Entertainment Chief Marketing Officer Kevin Wynne


LOS ANGELES, CA, April 26, 2022 (GLOBE NEWSWIRE) — Kevin Wynne, an accomplished marketing executive who has led initiatives for revered consumer products, entertainment and travel/hospitality brands like Disney, Knott’s Berry Farm, Activision and Nestlé, joined Chief Outsiders, an organization made up of more than 100 split marketing managers who interact with small and medium-sized businesses. Wynne is available for appropriately sized client engagements with the companies that make up Chief Outsiders’ client base.

Experienced in a wide range of product categories with global brands, Wynne has delivered strong, measurable results at every turn. While serving as vice president of marketing and sales for Knott’s Berry Farm, based in Orange County, Calif., Wynne implemented a multi-year brand revitalization plan that drove 60% footfall and 90% revenue growth. He also implemented strategies that generated similar gains for seasonal events and annual pass sales.

Previously, as Director of Global Brand Management at The Walt Disney Company, Wynne launched several successful interactive entertainment products, including the best-selling cinematic game of the year, Toy Story 3 The Video Game. Also at Disney, he was instrumental in the successful launch of Disneyland’s 50th anniversary, driving record levels of attendance and revenue.

“Kevin solves problems and frees business leaders to focus on strategies that drive results,” said Karen Hayward, Managing Partner, Chief Outsiders. “He has extensive experience in developing consumer insights marketing solutions for new and established brands.”

Wynne received her MBA from Case Western Reserve University and holds a BS in Business Administration from the University of Dayton.

About the Chief Outsiders

Chief Outsiders is the leading fractional CMO firm that helps CEOs accelerate growth through the development and disciplined execution of well-designed growth plans. The company has more than 100 part-time and split-time chief marketing officers (CMOs) from coast to coast. Unlike traditional marketing and management consulting firms, each CMO has held the position of VP Marketing or above in one or more operating companies, including many Fortune 500 companies. Chief Outsiders CMOs have been part of the leadership team of over 1,400 enterprise clients, driving growth strategy and execution plans by providing instant access to talent with highly personalized and flexible engagements.

Due to its market-based growth plans, the quality of its leadership and its experienced team, Chief Outsiders has been recognized for the past eight years by Inc. Magazine as one of the 5,000 private companies with the fastest growing in the United States, and was recognized in 2019. as a little giant Forbes. Chief Outsiders CEO Art Saxby and Principal Pete Hayes are co-authors of “The Growth Gears: Using a Market-Based Framework to Drive Business Success,” an Amazon bestseller for business owners and CEOs. For more information on companies that trust Chief Outsiders as their primary source for accelerating business growth, click here.r

  • Kevin Wynne, CMO, Chief Outsiders


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