CoinFlip Appoints Steve Gradman as Chief Marketing Officer

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Gradman to showcase brand evolution and innovation as the company expands its financial services offerings in the coming year

CoinFlip, a leading financial services platform focused on the digital economy, today announced that Steve Gradman joined as Chief Marketing Officer, effective immediately. Gradman joins the team with over 30 years of marketing experience spanning several diverse business organizations, from blue chip company stalwarts to emerging startups. In his new role, he will oversee CoinFlip’s multi-level marketing efforts as the company expands its service offerings. Under his leadership, CoinFlip will expand its brand building efforts and deepen customer engagement.

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“This is a pivotal time for CoinFlip as we embark on an impressive evolution of our financial services to meet the growing needs of new and experienced cryptocurrency investors,” said Ben Weiss, CEO and co-founder of CoinFlip. “Steve joining our rapidly growing team will ensure that we are recognized for our constant innovation and dedication to accessibility in the digital economy space. We couldn’t be more optimistic about the experience and quality he will bring to the organization and we look forward to bringing him into the CoinFlip family.

Prior to CoinFlip, Gradman was head of marketing for Accel Entertainment, the world’s largest publicly traded distributed gaming operator, where he led thousands of marketing campaigns in advertising, digital marketing, signage, in-store outreach, direct mail and player development initiatives. Prior to his four years at Accel, Gradman held leadership positions at Becker Professional Education and KBooM! Games, launching various programs that redefined platforms and significantly increased business year over year.

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“The financial services branch of the digital economy is just beginning to gain momentum in the banking world. I look forward to being part of a sea change as cryptocurrency continues to grow in popularity in United States and around the world,” Gradman said. “It is important that we leverage and capitalize on every marketing channel to disrupt the traditional banking model. CoinFlip does a fantastic job of making crypto accessible and easy to understand. I am thrilled to pass on this message and put my vast experience to work for one of the fastest growing fintech companies in the world. United States.”

Last year, CoinFlip was named the #1 fastest growing company in Chicago by Crain’s Chicago Business, with a five-year growth rate of 1,715,091.9% and revenue of $50 million in 2020. The company was also ranked #60 on the Inc. 5000, the highest ranked crypto company on the list. Since its inception, the company has grown to more than 3,500 ATMs in 48 states, taking its place at the forefront of a financial revolution where cryptocurrency and blockchain technology can empower investors to across the country.

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