China Liquor Limited (CHINA LIQUOR) is a public company incorporated under the Singapore Companies Act (Chapter 50) of the Republic of Singapore, UEN: 201322134Z. It is a trading company specializing in the import and marketing of alcoholic beverages, currently, it has 419 real registered shareholders, the company has a registered capital of about SGD 450 million and the net assets in the short term. term is SGD 460 million.
On May 22, 2022, CHINA LIQUOR held a press conference at Sands Expo & Convention Center in Singapore to unveil China Liquor Group’s strategy. Created the world’s first ABS based on Chinese Baijiu, which indicates the possibility of capitalization and securitization of Baijiu, and has historical significance for the financialization of Baijiu.
CHINA LIQUOR focuses on analyzing industry trends in the field of Baijiu, finding the best trends and helping to develop the industry. As one of the six major distilled spirits in the world, Chinese Baijiu has not been widely recognized around the world like other spirits. Relaxant data suggests that in 2021, recognition of Baijiu overseas was less than 1%. It can be said that the globalization of Baijiu still has a long way to go.
In January 2022, the Chinese government issued a document promising to cultivate a number of internationally recognized brands in the production of Baijiu and other fields, encourage powerful enterprises and light industries with Chinese cultural characteristics such as Chinese traditional arts and Baijiu to globalize and accelerate the establishment. of international brands through mergers and acquisitions.
“China Liquor Company’s Strategy and Fund Product Launch Conference” was successful and won the attention and recognition of industry professionals and financial institutions from various countries. CHINA LIQUOR started issuing ABS with Baijiu. Ms. ChenHan Xiaoying, Executive Director, President and CEO of CHINA LIQUOR Strategic Development Committee. In her speech, she said, “By the end of 2021, with the help of the largest shareholder, the company had gathered 100 suppliers in the Baijiu industry and operated more than 4,000 diverse products, initially realizing the major strategic competitive advantages. of the society. “the most varieties, the lowest price, the best quality, the most professional and the widest network”, laying a solid foundation for China Liquor Ltd.’s Baijiu ABS issuance.
Mr. WU GUO LIANG, Chairman of CHINA LIQUOR, mentioned in his speech, as China’s gift to the world, Chinese Baijiu has received more attention in the markets of international financial metropolises such as New York, London and Tokyo in recent years. . As an important financial center in Southeast Asia, Singapore provides financial services to the world. In the future, Baijiu can be a new hotspot for investment and business opportunities in Singapore. Baijiu’s finances and assets will greatly enhance Singapore’s future as a globalized financial services hub.
Professor Wu Wei, renowned scholar and founding dean of Nanyang Graduate School of Public Relations, Nanyang University of Technology, spoke about the history and culture of Chinese Baijiu. Chinese Baijiu culture has a long history and undoubtedly has an irreplaceable role in Chinese culture. There is no party without Baijiu, whether it is a state banquet, a family banquet or a graduation banquet, Baijiu is indispensable. With the changing eras and economic development, China’s wine culture has gradually evolved and permeated all aspects of society.
Mr. Kang Wee Teck, co-founder of ALTAGE CAPITAL addressed the press: “Baijiu has the value and attributes of a financial asset. The Chinese Baijiu, as a basic asset, has a special importance and broad prospects in the capital market today, when high-quality assets are lacking in the global investment market.
CHINA LIQUOR combines finance and Baijiu by accepting fund investments and issuing ABS products, so it is the first company in the world to securitize Chinese Baijiu. CHINA LIQUOR will connect enterprises and individuals in the field of investment, as well as producers and consumers, which is a new field for Chinese Baijiu industry.