Channel appoints Mike Herron as Chief Marketing Officer

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CHARLESTOWN, St. Kitts and Nevis, May 25, 2022 (GLOBE NEWSWIRE) — Chain, a blockchain ledger-as-a-service launched in 2014, today announced that Mike Herron will serve as its first chief marketing officer. company. Herron’s hiring and creation of the CMO position is fueled by strong goals for the company’s flagship products, such as its private ledger-as-a-service product, Sequence, and growing product line. currently in development.

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“Mike is a proven leader in crypto marketing and is a strong recruit to help Chain build our reputation and increase brand recognition. As new product and new release launches approach in 2022, Mike’s experience will be essential in connecting with customers who need Chain’s private blockchain products to expand their reach globally.” , said Deepak Thapliyal, CEO of Chain.

Herron is a seasoned marketer with over two decades of experience creating and executing high-level marketing strategies. Creative at heart, he specializes in creating memorable brand images and cutting-edge visuals for start-ups and established brands. He combines the strengths of an online marketer with traditional business development and sponsorship management experience through his diverse background in the sports, technology and crypto industries. Her ability to anticipate PR opportunities and create agency-quality material in-house effectively captures attention and elevates her clients in traditional and social media and events. It has boosted the reputation of brands such as US Cellular, Lukka, Solo Cup, to name a few. His guidance and consulting work on key campaigns for United Airlines and many other Fortune 500 companies helped smooth new product launches as wise companies modernized their sales and marketing tactics. Herron resides in Chicago with his wife and four children.

“Chain provides high-quality fundamental crypto products to customers around the world, and I’m thrilled to help tell this story,” Herron said. “I look forward to supporting the team developing Chain’s latest innovations while growing the company’s reputation and its customer base.”

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