Carpe Data Appoints Anita Tulsiani as Company’s First Chief Marketing Officer


Tulsiani brings over 12 years of insurance experience and a fresh perspective during crucial industry evolution

SANTA BARBARA, Calif., November 16, 2022–(BUSINESS WIRE)–Carpe Data, a next-generation provider of innovative, emerging and alternative data products for the insurance industry, today announced the appointment of Anita Tulsiani as Chief Marketing Officer to help accelerate business growth and bring a diverse perspective to the industry during a time of extraordinary change. Tulsiani was officially welcomed into the role in October 2022 and will be responsible for strengthening the Carpe Data brand, building on its value proposition and sharing with the industry the importance of leveraging real-time data and tools. predictive analytics to help insurers overcome major market forces. ahead.

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Anita Tulsiani (Photo: Business Wire)

“Whether reconciling the challenges of an unpredictable economy or managing the increasing severity of losses from social inflation and operational risk, the industry is changing rapidly, and carriers and insurers must adapt. in tandem,” said Max Drucker, CEO of Carpe Data. “Insurers are increasingly relying on external data as insurance enters the next major phase of its evolution. I am delighted to welcome Anita to this newly created role.”

Tulsiani’s passion for insurance marketing stems from the endless opportunities for industry-wide innovation and finding ways to connect the customer to the brand through compelling storytelling. In her new role at Carpe Data, she believes there is an opportunity to transform the traditional role of marketing and instead use it as a powerful educational tool, used to enlighten customers on the technology that allows insurers to strengthen their resilience in the face of unpredictability. As Carpe Data’s first woman to hold a C-level position with the company, Tulsiani is equipped to approach both storytelling and problem-solving with a unique perspective that appeals to Carpe Data’s diverse customer base. .

“Women, especially women of various ethnicities, are often underrepresented in the insurance industry,” Tulsiani said. “As the first generation daughter of Indian parents, I hope to inspire other women from diverse backgrounds to pursue a career in insurance, especially since representation is key to progression – it opens up new ideas, fuels innovation and accelerates improvement. We need as much perspective and insight as possible to serve a market that exists to protect incredibly diverse business communities.”

Tulsiani brings over 12 years of experience to Carpe Data and deep industry knowledge gained from working with CoreLogic, a property data and analytics company. Prior to CoreLogic, she spent 15 years in high-tech marketing for Dell and AMD. She received her bachelor’s degree from the University of Texas at the McCombs School of Business in Austin and her master’s degree in business administration from St. Edward’s University.

About Carp Data

Carpe Data is the next-generation data company for insurance, transforming emerging data into predictive, actionable insights that enable automation and improve insurance outcomes across the policy lifecycle. Already well known for its claims automation technology, Carpe Data also provides small commercial insurers with advanced classification, risk characteristics and predictive scores for more than 45 million companies across the United States. Based in Santa Barbara, Carpe Data employs nearly 150 people in the US, UK and Portugal who are committed to helping insurers achieve maximum efficiency while supporting superior claims and underwriting experiences.

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Danielle Scotto, INK Communications for Carpe Data
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