November 14, 2022 – Toronto-based Caldwell’s Jay Millen and Carlos Cata recently helped recruit Ana Villegas as Chief Marketing Officer of AffiniPay, a leading SaaS for professionals. Following the announcement of AffiniPay’s acquisition of legal practice management software company MyCase, Ms. Villegas will lead marketing and help drive the growth of AffiniPay’s payment and software offerings.
“As AffiniPay and MyCase join forces to empower professionals with cutting-edge technology, Ana is the perfect person to lead our marketing strategy as the fintech and legal technology markets continue to evolve” , said Dru Armstrong, CEO of AffiniPay. “We are delighted to add Ana to our leadership team and will leverage her vast experience to develop our technology products to empower professionals to get back to what matters most: their customers. »
A seasoned marketing and software executive with nearly 30 years of experience working with consumer and B2B brands, Ms. Villegas brings a global perspective, deep understanding of professional services verticals, and a passion for driving business ROI. marketing to his role at AffiniPay. Most recently, she served as Chief Marketing Officer at National Instruments (NI), where she facilitated the company’s global rebranding and led global marketing, corporate impact and communications strategies for help engineers and companies improve business performance through test and measurement. Previously, she spent over 16 years at Dell leading digital marketing initiatives, as well as launching digital payments in the financial industry in Peru.
“I am thrilled to join AffiniPay and its impressive suite of SaaS products serving the fintech and legal industries,” said Villegas. “I look forward to leading the digital marketing and strategy of this dynamic, high-growth company in its next phase to enhance the brand and bring technology innovation to our customers. I’m especially excited to join a company that puts its people first.
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Based in Austin, TX, AffiniPay is the market leader in professional services payments and project management software for legal, accounting, architectural, engineering and construction firms. AffiniPay has been recognized as one of Inc.’s fastest growing companies. 5000 for 11 consecutive years.
The growth agenda is increasingly defined by advanced marketing and business approaches that leverage data, technology, AI and machine learning to drive digital strategies that connect to markets and customers . Caldwell developed the Modern Marketing and Growth Officer Practice to define and focus its approach on leaders who create value for new businesses and transform legacy businesses to adapt to this new reality.
Mr. Millen is a Practice Managing Partner of Caldwell’s CEO and Board of Directors and leads its team in the Charleston office. Working with publicly traded and private companies, he assists clients in recruiting senior executives and developing succession plans for boards and CEOs as well as specific leaders at all levels of the organization. industry in the natural resource and manufacturing sectors. Mr. Millen also has extensive experience in the not-for-profit sector at the board and senior management level.
Mr. Cata is Managing Partner of Caldwell’s Chicago office and Modern Marketing and Growth Officer practice, as well as a leader in DEI’s efforts at both the corporate and client level. He is often called upon to advise on strategies to unlock growth in the areas of marketing modernization, ESG/DEI and digital transformation. Mr. Cata excels in advising clients at the intersection of talent, growth and innovation where businesses and brands seek to play a more relevant role in improving the customer experience. His research practice spans the full spectrum of business leadership functions for financial services, consumer, fintech and private equity backed companies. He also brings a special focus on coaching and developing Latino leaders as they move into C-suite and board roles.
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Contributed by Scott A. Scanlon, Editor; Dale M. Zupsansky, editor; and Stephen Sawicki, Editor – Hunt Scanlon Media