Baked goods company Britannia Industries Limited has appointed Amit Doshi as Chief Marketing Officer. The appointment is effective from January 17, 2022. Doshi succeeds Vinay Subramanyam who left the company in December 2021, the company said in a statement. According to Varun Berry, Managing Director of Britannia Industries, Doshi’s cross-industry marketing experience will be invaluable in taking the company’s spirit of innovation to the next level and driving consumer delight.
“I am pleased to welcome Amit to the Britannia family. I thank Vinay for his invaluable contribution to building purposeful brands, especially during the challenging times of the past two years, and wish him the best in his endeavours,” Berry added.
Doshi brings with him over 17 years of experience. He has expertise in brand marketing, sales and customer development. Prior to joining Britannia, he was Director, Marketing, Lenovo (India and South Asia). However, this is her second stint with Britannia. He has also worked with Perfetti Van Melle in the past.
At Lenovo, Doshi was responsible for shaping the growth and equity of the company’s brand portfolio and demand across all lines of business. With experience in the consumer (B2C), enterprise, small-to-medium business (SME), and tablet business units at Lenovo, Doshi brings valuable consumer and market insights across all product categories. He holds an MBA from the Narsee Monjee Institute of Management Studies (NMIMS).
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