BlueTriton Brands Appoints Kheri Holland Tillman as Chief Marketing Officer

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CPG Marketing Veteran Joins BlueTriton Brands to Lead Marketing Strategy as Producer of Leading Water Brands Advances Growth and Innovation Agenda

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STAMFORD, Connecticut – BlueTriton Brands (“BlueTriton”), the producer of an unrivaled portfolio of regional spring water and national purified water brands, announced that Kheri Holland Tillman, a seasoned CPG sales and marketing executive , joined the company as Chief Marketing Officer. Officer.

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With over 20 years of consumer and shopper marketing experience and a proven track record in retail, e-commerce, technology, food and beer, Tillman has led integrated business strategies nationally and globally for a range of leading brands such as Jell-O®. , manufacturer of JBL® and Dos Equis® electronics.

“As we continue to unleash the power of our core business with increased investments in brand building and grow organically through innovation and strategic additions to our platform, the broad skill set , Kheri’s creative approach and leadership abilities will make her an invaluable asset to our marketing efforts and further enhance the strength of our leadership team,” said Paul Norman, President of Retail, BlueTriton Brands .

“As well as being a home to great brands, our goal is to further position BlueTriton as a destination for great talent who has the passion and expertise to meet the challenge of our exciting growth strategy,” he said. -he adds. “Kheri more than fits the bill and we are delighted to welcome her on board at this important time.”

Prior to joining BlueTriton Brands, Tillman was Vice President of Global Development and Marketing Services at Harman International, where she led a global team of marketers responsible for creating all global consumer communications through advertising assets. , creative and marketing. She also led the development of global platforms such as the NBA and the Grammys and worked with several brand ambassadors, including Doja Cat and Steph Curry, for the company’s premium audio brands and technologies.

“I’m excited to be returning to the consumer packaged goods industry, working in a beverage company with a portfolio of iconic brands,” said Holland Tillman. “It’s such an exciting time for BlueTriton and I look forward to working with the talented team across the business to identify creative ways to propel our brands forward.”

Tillman also served as Vice President of Marketing at Heineken USA, where she oversaw the hugely popular Dos Equis “Most Interesting Man Alive” marketing campaign that drove the brand’s double-digit growth. year after year for six consecutive years. Then, as Heineken’s Vice President of Commercial Marketing and Commercial Strategy, she led the strategy and programming that elevated Heineken’s approach to market and produced winning brand performance, including the creation of retail programs with a 360 degree activation that drove retail activity across the portfolio.

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She graduated from Spelman College. She also earned an MBA in Marketing and Management Strategy from the JL Kellogg Graduate School of Management at Northwestern University.

About BlueTriton brands:

BlueTriton Brands offers an extensive portfolio of highly recognizable, responsibly sourced and sustainably packaged spring water and other water brands including Poland Spring® brand, Deer Park® brand, Ozarka® brand, Ice Mountain® Brand, Zephyrhills® Brand, Arrowhead® Brand, Origin™ Natural Spring Water, Saratoga® Spring Water, AC+ION™ Alkaline Water, Pure Life®, Splash Blast® Flavored Water Beverage and Splash Fizz® fruit flavored sparkling water drink. BlueTriton Brands also owns and operates ReadyRefresh®, a customizable water and beverage delivery service that has been certified as a CarbonNeutral® company.

Based in Stamford, Connecticut, BlueTriton Brands and its subsidiaries in the United States and Canada employ approximately 6,600 associates. BlueTriton Brands manages resources for long-term sustainability and helps conserve over 20,000 acres of watershed. The company has 28 production facilities in the United States, 16 of which are Alliance for Water Stewardship (“AWS”) certified at 15 sites, with eight of the certified facilities being AWS Platinum, the highest level certification.

For more information, visit www.BlueTriton.com or follow us on Facebook, Instagram, LinkedIn and Twitter.

See the source version on businesswire.com: https://www.businesswire.com/news/home/20221017005649/en/

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Hannah Arnold
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