Bitly Expands Leadership Team with Hiring of Chief Marketing Officer and General Counsel; Promotion of the Chief Product Officer and appointment of a new member of the Board of Directors


Bitly continues to make significant investments in key areas of the business, including DE&I, Women now make up the majority of the global leadership team

NEW YORK, September 22, 2022 /PRNewswire/ — Bitly Inc.., the world’s leading connections platform, today announced the hiring of two key leadership positions; Tara Robertson as Marketing Director and Kelly Zitzman as General Counsel. The company also promoted Kelsey Stevenson as chief product officer and named former Slack CMO Julie Liegl to the board. These appointments follow the announcement earlier this year new executive hires focus on DE&I, talent acquisition and product marketing and now see the global leadership team made up of nearly two-thirds female executives.

“Bitly continues to grow profitability and invest in strategic business initiatives while remaining true to our commitment to diversity, equity and inclusion, including our hiring efforts,” said Toby Gabrin, CEO of Bitly. “Tara and Kelly join our global leadership team, Kelsey is promoted and Julie joins the board demonstrates our continued commitment to onboarding and nurturing top talent.”

  • CMO Tara Robertson now leads the team responsible for all facets of marketing, including acquisition and retention, which drive over 10 million monthly visitors to the Bitly website and millions of monthly active users, including marketing acquisition, content strategy, customer lifecycle marketing, brand and public relations, and product go-to-market. She is responsible for setting the vision and executing the company’s overall marketing strategy, as well as its multiple channels and customer segments. Robertson brings over 20 years of experience leading marketing teams to his new role at Bitly, having served as CMO at Teamwork and other marketing leadership positions at top brands such as Sprout Social and Hotjar. .
  • General Counsel Kelly Zitzman now leads the team responsible for corporate governance, data privacy, global legal and regulatory compliance, contracts and litigation, among other legal areas, on behalf of Bitly. She is responsible for ensuring that Bitly is positioned for success while implementing new or improved processes for compliance and protection. She also serves as the main liaison with external law firms. Zitzmann comes to Bitly with 25 years in general counsel roles.
  • CPO Kelsey Stevenson now leads product vision and strategy and will continue to be responsible for scaling the company’s high-performing product management and design teams, focused on delivering a differentiated product suite and market leader. In addition to building a world-class product and design organization, she has been instrumental, in partnership with engineering management, in continuously improving Bitly’s product development process and ensuring that that the company continues to provide valuable products to its customers. She joined Bitly in 2019 after holding various product management positions at Slalom, Could Elements, and Terumo BCT.
  • board of directors Julie Liegl Previously, she served as Chief Marketing Officer at Slack and brings extensive experience in marketing and customer acquisition and retention through her marketing roles at Salesforce and The Clorox Company. Liegl will partner with Bitly’s leadership team to identify opportunities for the company to accelerate growth and deepen customer relationships.

Since January 2022, Bitly has increased its headcount by 33% and expects to increase its headcount in the fourth quarter in the areas of engineering, finance, operations, product, customer success and marketing, among other functions. . To learn more about open roles at Bitly, visit

About Bitly
little is the world’s leading connections platform, giving brands and businesses a way to connect every piece of information shared online with their key audiences to trigger action. As a leading global SaaS company, Bitly enables millions of monthly active users and hundreds of thousands of customers worldwide – people, creators, brands and businesses of all sizes – to use branded links, custom QR codes, and in-bio link solutions as a trusted way to engage their audience and provide critical notifications, information, and experiences. Bitly is proud to be Certified™ by Great Place to Work®, the global authority on workplace culture and employee experience proven to drive revenue, employee retention and increased innovation . To learn more about Bitly, visit

Kat Eller Murray
ROAM communications for Bitly
[email protected]

SOURCE little


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