BioCatch Appoints Jonathan W. Daly Chief Marketing Officer


Proven Enterprise Software and Security Industry Leader Brings Extensive Strategic Marketing Experience to Accelerate BioCatch’s Global Growth and Market Expansion

NEW YORK, September 21, 2022 /PRNewswire/ — BioCatch, a global leader in fraud detection and a pioneer in behavioral biometrics, today announced that Jonathan W. Daly joined the company as Marketing Director. With over 25 years of executive marketing experience at high-growth technology companies, Daly will be responsible for leading the development and communication of BioCatch’s marketing vision and brand strategy for the next stage of growth while expanding its market leadership in fraud detection worldwide in key sectors. including financial services, telecommunications and fintech.

Since 2020, BioCatch has more than doubled its annual recurring revenue, was named Inc. 5000 fastest-growing company in 2021 and 2022, and in 2021 prevented over one million potential fraud attempts, continuously protecting the financial identities and assets of customers around the world. major financial institutions.

Jonathan brings to BioCatch extensive experience building market categories, building brands, and booking revenue at venture capital-backed start-ups, established private companies, and publicly traded multinational organizations. Daly most recently served as Director of Marketing at DTEX, a market leader in cyber intelligence and workforce security. During his tenure at DTEX Systems, he transformed the company’s branding and go-to-market strategy, resulting in triple-digit revenue growth for two consecutive years while achieving a retention rate of 97% customer base. The company has been recognized by industry analysts, such as Gartner and Forrester, as a “rapidly evolving” leader in the IRM, UEBA and Zero Trust DLP cybersecurity categories, has won numerous awards for its innovative technology and is established as a leading strategic go-to-market partner with Splunk, CrowdStrike and MITRE.

“We are fortunate to have Jonathan join our BioCatch team and bring his extensive industry experience and achievements as we enter an exciting new chapter of growth,” said Gadi Mazor, CEO of BioCatch. “BioCatch has established itself as the global leader in protecting the world’s largest financial institutions and their customers against fraud through behavioral biometrics, and we are confident that Jonathan’s expertise and marketing vision will extend even further our market leadership.”

“As humans, we are at an inflection point in our relationship with technology. It has become part of the fabric of our personal, professional and financial lives,” Daly said. “BioCatch has pioneered the next generation of fraud detection technology using behavioral biometrics, helping to personalize and secure the way we interact with our digital experiences. The applications of BioCatch’s technology are unique and I’m thrilled to join the outstanding BioCatch team at this exciting time in the company’s journey.”

“Jonathan brings a unique background and a strong set of experiences that will help define us in an expanding market,” said Mike Keating, Chief Revenue Officer. “He joins us at a time of tremendous growth and will play a critical role in evolving our brand and customer acquisition strategy as we help the world’s largest organizations fight fraud.”

Prior to DTEX Systems, Daly had a proven track record of helping companies define and lead high-growth technology markets such as business-critical application security (Onapsis), external threat intelligence (IntSights acquired by Rapid7), next-generation AV and EDR (Carbon Black acquired by VMWare), Automated Penetration Testing (Core Security Technologies acquired by Help Systems), Business Intelligence (Endeca acquired by Oracle), Enterprise Rights Management (Liquid Machines acquired by CheckPoint Software), Trade Order Management (Charles River Development acquired by State Street) and Middleware and SOA (IONA acquired by Progress Software).

Learn about Jonathan’s decision to join BioCatch and his vision for the future of behavioral biometrics, fraud and more in today’s blog.

About BioCatch

BioCatch is the leader in behavioral biometrics, a technology that leverages machine learning to analyze a user’s physical and cognitive digital behavior online to protect individuals online. BioCatch’s mission is to unleash the power of behavior and provide actionable insights to create a digital world where identity, trust and ease seamlessly coexist. Today, BioCatch counts more than 25 of the top 100 global banks among its customers who use BioCatch solutions to fight fraud, drive digital transformation and accelerate business growth. BioCatch’s Client Innovation Board, an industry-led initiative including American Express, Barclays, Citi Ventures and National Australia Bank, enables BioCatch to identify creative, cutting-edge ways to leverage unique attributes of behavior for prevention fraud. With over a decade of data analysis, over 4 billion sessions monitored monthly, over 80 patents filed and unparalleled experience, BioCatch continues to innovate to solve tomorrow’s problems. For more information, visit

Contact: Madeleine Cobb, [email protected]



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