Big Valley Marketing Hires Steve Kerns as Chief Marketing Officer to Fuel Sustained Growth and Visibility for Tech Company


SAN JOSE, CA, August 30, 2022–(BUSINESS WIRE)–Big Valley Marketing today announced the hiring of Steve Kerns as the company’s first Chief Marketing Officer, a role in which he will be responsible for leading the sales and marketing operations of Big Valley while also serving as a senior consultant for key clients. Kerns will work closely with Founder and CEO Tim Marklein and President Katie Huang Shin to fuel continued growth for the technology-focused marketing and communications company, while evangelizing the company’s perspective on technology trends. and important marketing.

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Steve Kerns, Chief Marketing Officer, Big Valley Marketing (Photo: Business Wire)

Kerns, who will report directly to Huang Shin in his new role, is a 22-year veteran at a Silicon Valley agency with experience leading global clients across multiple market categories and business growth stages. He joins Big Valley from AxiCom, where he served as executive vice president and general manager for North America for the past two years.

Kerns was previously general manager and senior vice president of WE Communications San Francisco. His previous agency experience includes Text100 and Bite Global (now Archetype), Edelman, FleishmanHillard, SparkPR and Ogilvy Public Relations.

“Steve has a unique perspective on what’s right and wrong with the traditional agency landscape, which makes him a valuable addition to our team as we shape what’s next,” Marklein said. “Our highly consultative approach begins in the business development process, as we help clients clarify their most critical needs and outcomes – and define the best playbook to achieve those outcomes. Most clients know they need something different, and we plan to continue to push the boundaries with new thinking and new systems.”

Big Valley has grown revenue 2.5x over the past two years, providing expert strategy, positioning, research, content and media services to more than 25 technology companies. The company is 100% focused on technology marketing and communications, working with clients in high-growth markets including software as a service, artificial intelligence, cybersecurity, e-commerce, blockchain supply, mobility and IoT, digital health, fintech and climate technology.

“Big Valley has quietly assembled a distinguished team of experts committed to better technology storytelling, deeper influencer engagement and a much-improved customer experience,” Kerns said. “The company’s formula and talent provide clients with opportunities to drive new results, produce greater harmony in the marketing landscape, and elevate the impact of communications as a function of business growth. .”

Kerns, who earned a bachelor of arts in communications from the University of California, Santa Barbara, is based in San Francisco.

About Big Valley Marketing

Big Valley Marketing helps technology companies improve their marketing and communications. The company is led by a team of consultants experienced in strategy and positioning, story and content development, media and influencer engagement, digital and social activation, and research and analysis. Since its inception in 2014, Big Valley has worked with pioneering startups and industry leaders to launch businesses, build categories, build brands and grow revenue. Follow us via LinkedIn and Twitter.

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Media contact: Dave Reddy, [email protected], +1 (650) 868-4659


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