Banque Tandem – appointment of the head of impact and marketing


Leading digital bank Tandem announces a key appointment to its leadership team effective immediately.

Georgina Whalley joins Tandem in the newly created senior role of Chief Impact and Marketing Officer. She has a mandate to accelerate and amplify Tandem’s mission to build Britain’s fairest and greenest digital bank, citing the bank’s mission as a key motivation for joining. Georgina is the latest senior appointment to Tandem’s executive committee following Tandem’s acquisition of leading consumer lender Oplo in January this year.

Georgina joins Tandem after holding senior roles at global consumer fintech technology Openpay for the past three years, most recently as interim CEO in the UK. Previously, her career included senior roles for some of the UK’s leading consumer brands including Marks & Spencer, New Look, Sweaty Betty and Arcadia.

Tandem has been clear about its intentions and ambitions to broaden and grow its impact to ensure it plays a meaningful role in society. In her role as Director of Impact and Marketing, she will lead the strategy and implementation of the bank’s fairer and greener agenda, including the conduct of ESG activities, as well as continued marketing and communications. success stories of Tandem. Georgina will be responsible for all activities above and below the line, including marketing, public relations, social and digital communications.

Georgina will report to Tandem CEO Susie Aliker.

Commenting on her nomination, Georgina said:

“I am delighted to join Tandem at this exciting time as we accelerate our business and our ambition to create a positive and lasting impact on society, paving the way for clients to make fairer and greener financial choices in their daily lives.The Tandem brand has enormous potential and I am delighted to bring my skills and experience to bear on this huge challenge to ultimately make Tandem the UK’s leading fairer and greener bank.

Tandem CEO Susie Aliker added:

“I am delighted to welcome Georgina to Tandem in this important new role. Being fairer and greener is central to the purpose of Tandem and its brand, and I believe it will make a strong contribution to Tandem’s pace and performance as it continues to focus on building of scale and positive impact in our industry.


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