AutoProtect Group Appoints Mike Edwards as Director of Sales and Marketing


The AutoProtect Group has welcomed former Pendragon finance and insurance manager Mike Edwards as its new director of sales and marketing.

Edwards is responsible for leading the company’s sales, strategic account development and marketing functions. He will also lead its partnerships, OEM and integration strategies, and DealTrak’s lender and broker businesses.

The role was previously held by former Manheim and Aston Barclay managing director Tim Hudson, who has since joined SMH Fleet Solutions as CEO.

Prior to his role at Pendragon, Edwards spent 14 years at Mercedes Benz Retail Group, most recently as group finance and insurance director.

He said: “I am delighted to join the AutoProtect group at such an exciting time for the group. I have joined a fantastic team with a fantastic proposition that gives AutoProtect Group a real edge in a time of transformation for our industry.

“I’m really passionate about our industry and we have great people and companies in our industry. I really look forward to engaging with these companies and working closely with our partners to ensure that we fully support the network by delivering a strong proposition across the entire distribution chain.

This latest appointment supports AutoProtect Group’s continued commitment to building strategic partnerships with the automotive industry. The company says collaboration and growth are “paramount” in a time of evolution and change for the industry.

Group CEO Matthew Briggs added: “The evolution of motor vehicle retailing and F&I continues to accelerate, driven by digitalisation, regulatory change and increasing customer centricity. . We view Mike’s appointment, given his experience, retail knowledge and passion for F&I, as a clear statement of our commitment to take the lead in collaborating and supporting all of our customers in the industry. . We are really happy to have him on board.

The AutoProtect Group strengthened its marketing team in 2020, with the appointment of DealTrak marketing manager Kate Swinscoe as head of marketing. His appointment follows the acquisition of DealTrak by the Group in December 2019.


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