Associated Banc-Corp appoints Meyer CFO, Carson Chief Product and Marketing Officer


Associated Banc-Corp has hired Derek Meyer as chief financial officer, effective August 1. Meyer will succeed Christopher J. Del Moral-Niles, who retired this year. Additionally, the bank has hired Bryan Carson as Chief Product and Marketing Officer, effective July 18.

“Today’s appointments are important steps in supporting our current growth strategy and will move Associated forward on the path to value creation. Andrew Harmening, president and CEO of Associated Banc-Corp, said. “The addition of Derek and Bryan to our team will further strengthen our ability to generate deposits and build liquidity while helping us execute our multi-year digital transformation.”

Meyer has over 30 years of experience in the banking industry, including 21 years in finance and 12 years in retail and commercial roles. Most recently, he served as Treasurer of Huntington Bank. Meyer held various senior positions at Huntington Bank and was responsible for critical finance functions including treasury, financial planning and analysis, stress testing, mergers and acquisitions due diligence, regulatory issues and implementation of processes and controls. He was also instrumental in driving the bank’s financial strategy, increasing revenue and positively impacting margins.

“Derek is a strategic finance leader with strong business acumen and a passion for building teams,” said Harmening. “His superior record of achievement in finance functions and deep understanding of the banking industry will be invaluable to our organization.”

“I am honored to be named Chief Financial Officer at a time of significant opportunity for Associated,” Meyer said. “I look forward to working with Andy, the management team and the bank’s talented finance team to help the company execute its strategic and financial priorities focused on value-added growth, investments and commitments to all stakeholders.

Carson has 30 years of experience in marketing, product development, pricing, analytics and distribution within the financial services industry. Most recently, he served as Executive Vice President of Deposit Products, Customer Segmentation, and Branch and ATM Distribution at Huntington Bank. Prior to that, he served as Chief Marketing Officer and Senior Vice President of Deposit Products and Pricing at the bank. Carson has also held senior positions at JPMorgan Chase as Chief Marketing Officer and at MBNA Corporation as Head of Marketing, Product and Analytics.

“Bryan will lead our product development, marketing, customer experience and insights teams,” Harmening said. “His leadership and oversight of the company’s commercial, consumer and digital product strategies will help us drive our digital transformation initiatives, identifying new avenues for deposit and liquidity generation. We are confident that it will help us deploy innovative solutions and deliver a top-notch service experience to our customers. »

“I’m thrilled to join Associated, a leading financial brand in Midwestern markets and beyond with an innovative platform and incredible customer service culture,” said Carson. “I look forward to working with the team to drive product and marketing programs to support the company’s growth and evolution into a digital-first banking leader.”


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