Ashika Group appoints Vishesh Sharma as Chief Marketing Officer

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Ashika Group appoints Vishesh Sharma as Chief Marketing Officer

Posted on February 10, 2022

Previously, Vishesh led Content Marketing, Corporate Communications and Strategic Alliances at Angel One Ltd, and brings a wealth of industry experience to Ashika Group, intending to further the company’s ambitions to strengthen the personal finance space in India.

Bombay : Ashika Group, one of India’s leading diversified financial services conglomerates, has appointed Vishesh Sharma as Chief Marketing Officer (CMO). Strengthening the company’s management ranks is in line with its vision to strengthen the personal finance ecosystem and transform the way New India manages its savings and investments with the new My Dhanush app.

At Ashika Group, Vishesh will be responsible for brand building, content marketing, social media and corporate communications for retail, which are brought together under the company’s main brand, My Dhanush. He will be based in Mumbai and report directly to Ashika Group CEO Chirag Jain.

Communications Veteran, Vishesh joins Ashika Group with 13 years of extensive and diverse professional experience in various fields, including brand communication, content marketing, corporate communication, reputation management, internal communication, public affairs and financial education . In his previous stint, Vishesh was responsible for content marketing, corporate communications and strategic alliances at Angel One Ltd, where he successfully transformed the image of the company from a traditional broker to a FinTech. He also led retail communications for Angel One’s IPO.

Previously, Vishesh also served as Chief Content Strategist for BNP Paribas’ Sharekhan, where he helped set up the digital asset department. He has worked with top brands like Dalal Street Investment Journal, Progressive Media Group, among others.

Over the past two years, he has received numerous marketing awards, including Corporate Communications Person of The Year, Marketing Leader of the Year (BFSI), and Content Marketing Professional of the Year.

Extending a warm welcome to Vishesh, Chirag Jain, CEO of Ashika Group, said, “For nearly 25 years, we have established ourselves as a reliable brand that customers trust. We are delighted to welcome Vishesh, a passionate brand builder, and are confident that he will play a vital role in building a truly world-class FinTech brand. I believe that under his able leadership and deep understanding of client communication, we will further strengthen Ashika and drive growth in our portfolio.

Commenting on his nomination, Vishesh Sharma, said“I am thrilled to join such a fast growing organization and play a part in creating one of India’s first ever super personal finance apps, My Dhanush. Ashika has an excellent track record in helping its customers to increase their wealth by helping them invest wisely. With a strong vision to build solutions that revolutionize the way the new India invests, I look forward to helping Ashika strengthen its national leadership to be both a force for growth and a force for good.

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