In this new role, effective June 7, Vella will lead the marketing function, developing all aspects of Ascot Lloyd’s brand image and internal and external communications to drive lead generation and optimize customer retention.
He will also be responsible for developing Ascot Lloyd’s ‘on-demand’ telephone advice offering, with a focus on digital services as well as a non-advice direct investment offering to coincide with its growth plans. .
Over the past 25 years, Vella has worked across the financial services industry, from founding to scaling established businesses, such as Towergate, AXA and Lloyds Banking Group. He comes from Profile Pensions where he was CMO responsible for new customer acquisition, all aspects of branding, communications and e-commerce as well as digital and automated sales and service delivery.
Nigel Stockton, CEO of Ascot Lloyd, said: “We are truly delighted to have Simon join the Ascot Lloyd Executive Committee as CMO.
“Now that we have renewed our growth strategy, it is only right that we strengthen our marketing function and seek to build our brand both internally and, more importantly, externally with our customers, suppliers and product suppliers.”
Last month Ascot Lloyd was acquired by European private equity investor Nordic Capital for an undisclosed sum from funds managed by Oaktree Capital Management, which has invested in the business since 2013 and acquired Ascot Lloyd in 2017 The acquisition of Nordic, which is subject to regulatory approval, seeks to support Ascot Lloyd’s customer offering, including further developing its digital proposition and accelerating organic and inorganic growth, he said. .
Ascot Lloyd has bought a succession of small consultancies in recent years. These included Kemble Warwick, Corporate Benefits Consulting, Gregory Adam Financial Management, Fitzroy Wealth Management and IFA Ring Associates in 2020
The national firm has nearly £10bn of leveraged funds and provides financial planning, wealth management and benefits solutions to over 20,000 prime clients. It has over 500 employees across its 17 sites in the UK.