Artico Search recruits a Marketing Director for parcelLab


November 3, 2022 – As business becomes more complex and power shifts from producers of goods and services to consumers, the CMO’s job of planning and coordinating marketing activities has become more difficult – and much more influential. Mercedes Chatfield-Taylor, co-founder of Artico Search, recently recruited Sidra Berman as marketing director of parcelLab, an operations experience management platform.

Ms. Berman has 20 years of experience in all aspects of the marketing mix for B2B technology companies. She has demonstrated cross-functional leadership with key stakeholders including executives, sales, product, engineering, professional services, support, development, finance and human resources. Previously, Ms. Berman was CMO at Engageware, where she was responsible for the marketing and product teams. Before that, she was CMO at Axiom, Tangoe and Savi Technology.

parcelLab is designed to bring people and brands together by bridging the aftermarket experience gap and beyond, turning operational complexity into outperformance opportunities for over 550 brands worldwide. These include IKEA, Lidl, Bose, Puma, Farfetch and Nespresso. With offices in Munich, London, Paris and Boston, parcelLab has been named by the Financial Times as one of the fastest growing technology companies in Europe in 2021.

With offices in San Francisco, New York, and Austin, TX, Artico is off to one of the fastest start-ups among boutique search companies in recent memory. Ms. Chatfield-Taylor co-founded Artico with Matt Comyns, a cybersecurity leadership expert, to lead the company’s rapidly growing executive search team. Given the billions of dollars being invested in venture capital and private equity these days, as well as the ever-present threat of cybersecurity breaches, the founders expect a strong acceleration in growth. Ms. Chatfield-Taylor has completed over 75 CEO searches as well as Partner, Director and other CXO level assignments.

Ms. Chatfield-Taylor’s team focuses on executive search for venture capital and technology companies backed by private equity. The team has deep expertise in the global fields of enterprise software, data and the consumer Internet. Ms. Chatfield-Taylor is deeply passionate about the importance of diversifying the industry, with 53% of her tracked placements since 2019 being to underrepresented executives.

Marketing Directors

According to the latest research report from Forrester and Heidrick & Struggles, the current demands of the business landscape have only increased the contribution of CMOs. The survey found that CMOs are building strong relationships with the Head of Product and R&D to prepare their organizations for digital disruption.

“We see CMOs moving beyond functional expertise to take responsibility for driving overall growth within their organizations,” said Sheryl Pattek, vice president, executive partner CMO at Forrester. “They become key strategic partners on the leadership team and know that collaborating with the rest of the C-suite will be critical to their success.”

Here’s a sample of recent CMO research from Hunt Scanlon Media’s archives:

PierceGray is currently seeking a new Chief Marketing Officer for Blue Ridge Global. In August 2022, Jeff Hawkins has joined Blue Ridge as CEO and is looking for a new CMO who will lead the design and execution of the marketing strategy for this $20 million company that will grow four to five times over the next four to five years. coming years. Blue Ridge has a clear path to reach $80 million in revenue, and the CMO will play a key role in the growth plan through demand generation, campaign management, digital marketing management, and execution. events. The CMO can be based anywhere in the United States, with a preference for Atlanta or Chicago.

ZRG Partners, a leading research firm backed by private equity firm RFE Investment Partners, recently helped recruit Mark Gaydos as Chief Marketing Officer of NASDAQ-listed CalAmp in Irvine, California.. Lisa Hooker, Managing Director and Head of Technology Practice, led the engagement with Douglas Madden, Managing Director of Technology Practice. “Mark’s proven product marketing leadership, demand generation expertise, and deep understanding of enterprise software and technology companies will be extremely valuable to CalAmp as we continue our transformation into a leading software provider as a than service,” said Jeff Gardner, CEO of CalAmp. .

ON Partners recently appointed David Greenberg as Chief Marketing Officer of Converseca, a provider of conversational AI solutions for enterprise sales teams. Consultant Aaron Clark led the assignment. “We are filling a real need with applied AI,” said Jim Kaskade, CEO of Conversica. “I am delighted to have David join our leadership team roundtable. His marketing leadership experience with virtually every high-growth success in the Pacific Northwest will prove vital and contribute greatly to Conversica’s success in 2022. I need a strong marketer to guide Conversica to the growth and market dominance in an era of explosive competition. I couldn’t be more excited to start the year adding David’s energy and expertise.

Related: Caldwell Hires Marketing Director for Armis

Contributed by Scott A. Scanlon, Editor; Dale M. Zupsansky, editor; and Stephen Sawicki, Editor – Hunt Scanlon Media


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