Amy Loesch, Head of Digital Media Marketing, is the latest CMO to join Chief Outsiders

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Loesch has particular expertise in technology, consumer, media/entertainment and subscription services

Amy Loesch, CMO, Chief Outsiders

Loesch has particular expertise in technology, consumer, media/entertainment and subscription services

AUSTIN, TX, May 04, 2022 (GLOBE NEWSWIRE) — Chief Outsiders, a collective of more than 100 part-time marketing executives who interact with small and medium-sized businesses, added Amy, a veteran digital media and marketing executive at large audience Loesch to its rapidly growing CMO team.

Adept at working with media and consumer CEOs to launch and grow digital products and services, Loesch is now available for appropriately sized client engagements with the companies that make up Chief Outsiders’ customer base.

A digital executive, leader and innovative executor, Loesch has a proven track record in customer acquisition and revenue growth, brand building, and martech strategy and development.

In her most recent role as senior vice president of marketing for live subscription sports platform, FloSports, Loesch drove subscriber growth of more than 70% during her tenure. Previously, Loesch was Vice President of Audience Development and Channel Innovation at Gannett/USA Today Network, where she grew digital subscription revenue 180% across 78 local news sites over three years. and built the digital marketing function from the ground up. Loesch achieved similar outsized results in subscribers, sales, and revenue while leading marketing efforts for The Wall Street Journal Digital Network, The Walt Disney Company, Yahoo! and HBO.

“Amy is entrepreneurial with a passion for growing businesses with limited resources and building and managing teams,” said Clay Spitz, Managing Partner, Chief Outsiders. “She has particular success in emerging technologies and interesting experiments with subscription service models.”

Loesch holds an MBA from Duke University and a bachelor’s degree in business administration from the University of Vermont.

About the Chief Outsiders

Chief Outsiders is the leading fractional CMO firm that helps CEOs accelerate growth through the development and disciplined execution of well-designed growth plans. The company has more than 100 part-time and split-time chief marketing officers (CMOs) from coast to coast. Unlike traditional marketing and management consulting firms, each CMO has held the position of VP Marketing or above in one or more operating companies, including many Fortune 500 companies. Chief Outsiders CMOs have been part of the leadership team of over 1,400 enterprise clients, driving growth strategy and execution plans by providing instant access to talent with highly personalized and flexible engagements.

Due to its market-based growth plans, the quality of its leadership and its experienced team, Chief Outsiders has been recognized for the past eight years by Inc. Magazine as one of the 5,000 private companies with the fastest growing in the United States, and was recognized in 2019. as a little giant Forbes. Chief Outsiders CEO Art Saxby and Principal Pete Hayes are co-authors of “The Growth Gears: Using a Market-Based Framework to Drive Business Success,” an Amazon bestseller for business owners and CEOs. For more information on companies that trust Chief Outsiders as their primary source for accelerating business growth, click here.

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CONTACT: Sterling Wilkinson Chief Outsiders [email protected]
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