Amsterdam-based fintech unicorn Adyen launches integrated financial products


Adyenan Amsterdam-based fintech unicorn, announced on Thursday that it has launched a suite of integrated financial products to enable platforms and marketplaces to create bespoke financial experiences for their users, unlock new revenue streams and increase the loyalty.

“We see this step in building our fintech platform as a natural evolution of our business,” said Pieter van der Does, CEO and co-founder of Adyen.

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“We build these products to help companies achieve their ambitions faster. For platform companies, this means we empower them to become a one-stop-shop for all their user needs. We are uniquely positioned to help them here, by combining our technology with our licensing framework,” he adds.

“Adyen for Platforms” enables platforms to integrate payments into their offer for a unified commerce experience across all sales channels and geographies.

The Dutch unicorn also launched “Issuing”, allowing platforms to offer their users virtual and physical cards for business transactions and to receive funds quickly.

Going forward, Issuing will be included in a full suite of integrated financial products, with multi-currency accounts, that allow users to receive payments, initiate payments, and store money securely in one place.

“This will allow the platforms to solidify their relationships with their users while providing a traditionally underbanked segment, namely small business owners, with the funds needed to grow their business,” Adyen wrote in a press release.

“By building our banking infrastructure, as part of the single platform, from the ground up, we are removing the limitations of legacy financial systems, enabling Adyen to deliver the power of a bank combined with the adaptability of a fintech,” says Thom Ruiter. , Vice President of Banking and Financial Products at Adyen.

“This unique approach means we can offer our platform customers unparalleled flexibility to meet the changing needs of their user base without the hurdles of regulatory complexity, lengthy product development, or sponsor bank restrictions. “, he adds.

Previous developments

Last month, Adyen published its shareholders’ letter and financial statements for the second half of 2021, in which the company revealed that its net sales for 2021 had exceeded the billion euro mark.

Earlier this year, Adyen launched Android mobile point-of-sale (POS) terminals in the EU, UK and US. According to Adyen, these versatile terminals will not only reduce the cost of their hardware, but will also help businesses improve the in-person customer experience.

Adyen: what you need to know

Founded by entrepreneurs Pieter van der Does and Arnout Schuijff in 2006, Adyen is a payment platform providing an end-to-end infrastructure that connects directly to Visa, Mastercard and other payment methods. It offers payment services across online, mobile and in-store channels.

The company operates in the Netherlands, Brazil, Singapore, UK, Canada, Australia, South Korea, Hong Kong, Mexico, China, New Zealand, Malaysia, India , Japan and the United States. Some of its clients include Facebook, Uber, Spotify, Casper, Bonobos, and L’Oreal.

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