Amana Capital appoints Joy Dabeet as Chief Marketing Officer


Dubai, United Arab Emirates: Amana Capital, the MENA region’s leading online financial trading firm, today announced the appointment of Joy Dabeet as Chief Marketing Officer.

Leveraging her experience, Dabeet will lead the brand’s marketing, communications, product innovation, advertising and digital marketing initiatives. She will also be responsible for developing and executing strategies that solidify Amana’s position as a leading digital commerce company and will work closely with the operations team to drive sales.

Dabeet is a marketing leader with deep expertise in leading disruptive innovations and leading high-performing teams to deliver transformational growth. His appointment aligns with Amana’s transformation agenda as the company continues to grow its existing business and accelerate expansion and digital transformation across all customer touchpoints.

“Joy is a highly experienced and talented marketing leader with a proven track record of building and modernizing the region’s best-known brands,” said Muhammad Rasoul, CEO of Amana. “With her extensive experience in brand transformation, her consumer-centric approach to marketing and communications, and her ability to build and inspire teams, I am more than confident that she will take Amana Capital to the next level. .”

Dabeet brings more than 15 years of strategic advertising and marketing experience to Amana. Prior to her appointment, she was Regional Marketing Manager for the MENA region at Amazon, where she was responsible for promoting, positioning and marketing the company’s application-centric services. Additionally, Dabeet was a Senior Marketing Specialist at the Road and Transport Authority (RTA) Dubai, where she implemented 360° strategic and tactical marketing campaigns aimed at the public. She has also held various senior management positions leading marketing, innovation and brand transformation at United Arab Investors, Aramex and media entities such as Arabian Radio Network and Communicorp.

“I am thrilled to join the very talented team at Amana at such a pivotal time for the brand,” said Joy Dabeet. “I believe the potential of the business is limitless, and I look forward to working with the entire team to build and accelerate the momentum of the brand in the future to come.”


About Amana Capital

Amana is one of the region’s leading specialists in e-commerce. It offers its clients direct access to global financial markets, serving clients in more than 70 countries around the world. It has offices in the United Arab Emirates, United Kingdom, Cyprus, Lebanon, Mauritius and Malaysia.

Amana is regulated by the Dubai Financial Services Authority in the United Arab Emirates, the Financial Conduct Authority in the United Kingdom, the Cyprus Securities and Exchange Commission (CYSEC) in Europe, the Capital Markets Authority (CMA) in Lebanon, the Labuan Financial Securities Authority (LFSA) in Malaysia and the Financial Services Commission (FSC) in Mauritius.


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