Alida welcomes Mary Kay Evans as Director of Marketing


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Evans joins Alida’s C-Suite bringing over 25 years of growth expertise

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TORONTO — Alida, a leader in customer experience management (CXM), today announced the appointment of Mary Kay Evans as chief marketing officer. As CMO, Evans will lead the company’s overall marketing strategy and partner with the extended leadership team to lead the company’s next phase of growth.

“As a strategic global business leader with more than 25 years of experience ranging from startups to Fortune 15 companies, Mary Kay’s extensive experience is perfect to further propel Alida’s next stage of growth,” said Ross Wainwright, CEO of Alida. “His expertise in developing optimal product marketing strategies and helping grow great companies will add invaluable leadership and perspective to our business.”

Evans has extensive experience transforming the way technology companies interact with their markets, customers and employees. Most recently, Evans was CMO for Pymetrics, an AI-based talent matching platform. Prior to Pymetrics, Evans was CMO for Verizon Digital Media, where she served as a key leader responsible for bringing together several acquisitions to form a new business unit. She also led the marketing program that sparked revenue growth for the SaaS platform that today powers streaming media experiences for many of the world’s largest media brands. Prior to his tenure at Verizon, Evans co-founded Radi8 Creative, a full-service marketing agency.

“I’m thrilled to join Alida at such an exciting time in their growth journey,” said Evans. “Information-driven strategies are key to successful customer experience management, but too many organizations continue to struggle with siled data and inefficient processes. There is a tremendous opportunity for organizations to unify their CXM strategy and make their customers happier and ultimately grow their business. Alida is well positioned to further disrupt the market with its visionary SaaS platform. I am thrilled to work alongside this passionate team to help advance our mission.

With over 25 years of marketing experience, Evans has served as a leader, consultant and advisor to many leading technology companies and has a long history of substantial contributions to high growth companies.

About Alida

Alida believes in a world where customers are respected as the ultimate source of truth. Because knowing the whole truth about your customers, even the hard-to-hear parts, can help businesses make better decisions that drive long-term customer loyalty and growth. With Alida Total Experience Management (TXM) Platform, big brands like HBO Max, Adobe, Red Bull, and J-Crew turn their customer truth into action to deliver exceptional customer, employee, product and brand experiences.

Founded in Vancouver, Canada over 20 years ago as Vision Critical, Alida now serves the world with its visionary software and team of over 500 experts in 11 countries.

Join us in our mission to reinvent the experience on and @alidaCXM

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Genevieve Raveau
Senior Manager, Global Public Relations
[email protected]



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