Airtel Payments Bank has appointed Shilpi Kapoor as Chief Marketing Officer. In her new role, Shilpi Kapoor will oversee the bank’s marketing and corporate communications function. Additionally, she would be responsible for planning, developing, implementing and monitoring the company’s overall marketing strategy. It would also neglect market research, pricing, product marketing, marketing communications, advertising and public relations. Kapoor will serve as a member of the bank’s executive committee and will work closely with Anubrata Biswas, MD and CEO, Airtel Payments Bank.
“Shilpi Kapoor’s vast experience in different industries, combined with her deep understanding of consumer, digital and business-to-business marketing, will play a vital role in strengthening the bank’s differentiated position,” said Anubrata Biswas, MD and CEO of ‘Airtel Payments Bank. .
Kapoor has over 19 years of experience in brand management, sales and marketing, BFSI brands, telecommunications, automotive and consumer packaged goods. Her last stint was at American Express as Chief Marketing Officer, where she led brand strategy and communications. “Airtel Payments Bank has seen strong growth in recent years. Through its unique business model, the bank is able to serve a diverse set of customers with simple, secure and rewarding digital financial solutions. I look forward to working with the team to build on the bank’s strong growth story,” said Shilpi Kapoor, Chief Marketing Officer, Airtel Payments Bank.
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