AffiniPay Expands Leadership Team with Ana Villegas as Chief Marketing Officer | Company


AUSTIN, Texas–(BUSINESS WIRE)–Nov. 8, 2022–

AffiniPay, a leading SaaS for professionals, today announced that Ana Villegas will join the company’s executive suite as Chief Marketing Officer, effective immediately. Following the announcement of AffiniPay’s acquisition of law practice management software company, MyCase, Villegas will lead marketing and help drive the growth of AffiniPay’s payment and software offerings.

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Ana Villegas (Photo: Business Wire)

“As AffiniPay and MyCase join forces to empower professionals with cutting-edge technology, Ana is the perfect person to lead our marketing strategy as the financial and legal technology markets continue to evolve” , said AffiniPay CEO Dru Armstrong. “We are delighted to add Ana to our leadership team and will leverage her vast experience to develop our technology products to empower professionals to get back to what matters most: their customers. »

A seasoned marketing and software executive with nearly 30 years of experience working with consumer and B2B brands, Villegas brings a global perspective, deep understanding of professional services verticals, and a passion for driving ROI. from marketing to his role at AffiniPay. Most recently, she served as Chief Marketing Officer at National Instruments (NI), where she facilitated the company’s global rebranding and led global marketing, corporate impact and communications strategies for help engineers and companies improve business performance through test and measurement. Prior to NI, she spent over 16 years at Dell leading digital marketing initiatives, as well as launching digital payments in the financial industry in Peru.

“I am thrilled to join AffiniPay and its impressive suite of SaaS products serving the fintech and legal industries,” Villegas said. “I look forward to leading the digital marketing and strategy of this dynamic, high-growth company in its next phase to enhance the brand and bring technology innovation to our customers. I’m especially excited to join a company that puts its people first.

Outside of his traditional professional duties, Villegas enjoys public speaking and has presented at international conferences on topics such as B2B marketing, corporate social responsibility and his passion for diversity, equity and inclusion. Originally from Peru, Villegas now resides in Austin and gives back to the community by playing an active role in local organizations including Latinitas, a nonprofit focused on empowering girls to innovate through media and technology, and Raven + Lily, a social and environmental organization. conscious fashion brand. In addition, she sits on the board of the McCombs Center for Global Business.

If you want to learn more about Ana Villegas and the rest of the AffiniPay management team, visit

About AffiniPay

AffiniPay is the market leader in professional services payments and project management software for legal, accounting, architecture, engineering and construction firms. AffiniPay has been recognized as one of Inc.’s fastest growing companies. 5000 for 11 consecutive years. Each of its brands leads the market it serves with industry-specific solutions. Visit to learn more.

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SOURCE: AffiniPay

Copyright BusinessWire 2022.

PUBLISHED: 08/11/2022 09:30/DISC: 08/11/2022 09:32

Copyright BusinessWire 2022.


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