Acronis, a global leader in cyber protection, announced the appointment of Michael Callahan as the new Marketing Director.
Callahan joins the team with extensive sales and marketing experience, holding executive positions at companies such as McAfee, HP and Juniper, and most recently as Senior Vice President of Global Marketing for Cofense.
As Acronis Marketing Director, Callahan will develop Acronis’ global brand position while increasing awareness of the Cyber Protect Cloud platform. With COVID-19 accelerating digital transformation solutions and the migration to cloud and hybrid solutions, organizations need an effective security solution to stop evolving threats. Additionally, Callahan will help expand Acronis’ commitment to nurturing the next group of technology leaders with outreach programs around the world, especially in disadvantaged areas.
“Michael will build on past successes and push Acronis’ marketing team to even greater achievements.
said Patrick Pulvermueller, CEO of Acronis.
“Michael brings over 20 years of marketing leadership from some of the industry’s best-known companies and will be instrumental in strengthening Acronis’ position as a leader in endpoint security. His experience in driving the impressive growth of the brands he has developed excites us for what will come under his leadership and expertise. “
Callahan is a metrics-driven marketing manager with extensive experience in Software as a Service (SaaS) security, holding leadership roles at McAfee, HP, Firemon and Zimperium, where he effectively managed and led global teams. This is essential experience for this role, as Acronis prides itself on being an internationally connected company with offices and employees around the world, enabling the company to reach a broader demographic and expand your understanding of cyber protection markets.
Michael will continue to increase Acronis ‘visibility in cybersecurity as a leader in cyber protection by focusing on the value of Acronis’ security solutions, such as Acronis Cyber Protect Cloud – designed specifically to be provided as a service through service providers or companies protecting their organizations.
2021 was the most successful year in Acronis history, with 77% growth in Acronis’ cloud business in the US and Acronis Cyber Protect providing protection to more than 750,000 businesses. Callahan will build on the success of 2021, including the $ 250 million investment of CVC Partners in May of last year to further enhance Acronis’ go-to-market initiatives by expanding its extensive network of Managed Service Provider (MSP) partners to maintain momentum in 2022.
“I am very pleased to join Acronis at a time when the value of our solutions is rapidly gaining ground in the market, resulting in exceptionally rapid growth which allows us to continue to invest in solutions to our customers’ problems. As the world moves towards a cloud-based digital ecosystem, it is more important than ever to ensure that cybersecurity solutions effectively block threats so that security managers can protect their organizations ”,